-Write an argumentative essay in which you state and defend a claim about whether it is ethical to target uninformed consumers. read more >>
-In a world rife with opportunities, many industries have emerged, which has only resulted in increased competition. Companies operating in the same industry have loved to increase their marketing to help them better position themselves in the industry and reach more consumers.
-Organizations often develop different marketing strategies to get more customers, which is the only way to increase profits.
-In this same area of marketing, a debate has raged whether it is ethical to target uninformed customers Pros and cons of targeting Uninformed Consumer Papers or not. It is unethical to target uninformed consumers.
The right of consumers to be informed about the nature of the products being marketed to them (Esteves & Resende, 2013). The people inhabit a world in which knowledge may move about freely. This indicates that even businesses have the opportunity and channels to engage with their customers, such as via the usage of social media platforms like Facebook and Twitter. Organizations that are active in a variety of markets may utilize other social platforms, such as Facebook and Twitter, to exert influence on their target audiences, interact with those audiences, and educate those audiences about the goods. Consumers have evolved rights as a result of the numerous paths that are accessible to them, and one component of this right is the right to know what items they are being offered and what they include. When a customer gains greater knowledge about a company’s offerings, they are in a stronger position to decide whether or not they are willing to buy those offerings. It is immoral to market to people who know absolutely nothing about a product and what it is all about. This is particularly true when it comes to marketing food goods to consumers who have no concept how the product can effect them. Because of this, marketing to people who are not well educated is immoral. Targeting consumers who are uninformed has both positive and negative aspects.
Targeting customers that are not well educated might have an effect on their culture. According to Esteves and Resende (2016), it is necessary to ensure that the items are in accordance with the cultural background of the target customers while marketing to such consumers. That specific set of people’s cultural values or social standards must not be violated in any way by the items in any way, shape, or form. For instance, selling pig products in Saudi Arabia, where the majority of the population is Muslim, is a violation of the religious and cultural values of those Saudis. In such a market, offering customers with items about which they are unaware merely due to the fact that these new pig products are different from those already on the market might be detrimental to their views. Making sure that target customers are well-informed about the items that are being supplied in the market will be beneficial to the firm since it will allow them to get pertinent feedback that will be able to support them in their future efforts to supply better products. When customers are not educated, they are impacted both socially and culturally, which will ultimately result in negative impacts since the items may have an undesirable influence on the consumers themselves.
Because it educates consumers, marketing to uneducated customers might be considered ethical. Researching a certain market and determining the requirements of the target customers is a common practice among businesses. They subsequently present items to these customers, who are thus have the opportunity to acquire knowledge on the product. This is advantageous to the company that is launching the product since it broadens the scope of its customer base. Targeting consumers who are uninformed has both positive and negative aspects. The community as a whole is better off as a result of education and is more familiar with the new product (Buehler & Schuett, 2014). They have the opportunity to understand the advantages of the items as they use them, and the firm has the opportunity to gain from an increase in customers, which results in an increase in earnings. It is not unethical to target customers who are not well educated since doing so benefits those consumers via more competition, which in turn requires an improvement in the overall quality of items on the market.
The business world is very focused on expanding its consumer base. There is a possibility that some of the businesses would engage in unethical practices in order to get their attention. The use of target marketing is one of the strategies. In this stage of the sales process, businesses use advertisements and marketing as a way of attracting consumers and correctly targeting those consumers in order to sell their products. However, not all businesses adhere to the ethical practices that are necessary to acquire clients. This begs the issue of whether or not it is moral for corporations to target customers who are lacking in knowledge.
It is regrettable that some companies resort to manipulative and dishonest sales tactics in order to achieve their sales goals. It’s really too bad that most individuals put their faith in businesses without making sure such businesses have their best interests in mind. However, the employment of marketing strategies and targeting clients who are lacking in knowledge are not examples of unethical or manipulative ways of conduct. One of the reasons is that most firms do research and analysis on their customers, discovering the predisposed ways that may make a person purchase a product. This is one of the reasons why there are so many businesses . These encompass a wide range of aspects, including cultural standards, individual preferences, and recurring orders, amongst others.
The corporation expands into new areas by focusing its marketing efforts on customers that lack relevant information. This not only serves as a method for acquiring new clients, but it also serves as a platform for education in the sense that individuals are made aware of the new product (Buehler and Schuett). While the neighborhood is being informed, the business has the opportunity to acquire more customers. In addition, community organizations may benefit from targeted marketing. Can you see yourself pitching a brand-new idea to potential customers? This would result in more competition between the competitor and existing established items, which would ultimately lead to improvements in quality and price reductions. A corporation has a better chance of success when they use targeted marketing. This is a reality due to the fact that the firm has the upper hand in influencing the group of individuals who are unaware via the use of advertising in addition to inquiring, informing, and persuasive .
Targeting a set of consumers who are already well-informed could seem immoral, however. This is due to the possibility that it may violate their cultural beliefs as well as their social conventions. It’s possible that the items aren’t the ideal match for the community, and that offering them to them would be a mistake.
Write an argumentative essay in which you express and defend a claim on whether or not it is ethical to target uneducated customers. The prompt for this essay is as follows:
Can you tell me about the subject of the essay?
What are you hoping to accomplish with this essay?
the morality of marketing directly to customers
Place the procedures in the right order to demonstrate the ideal structure for an argumentative essay.
1. make a claim
2. explain your reasoning.
3. back your claims with proof
4. Respond to a competing claim.
5. present a response
Which of the following would be the strongest point for an argumentative essay that defends the practice of selling genetically modified food without labels?
Because buyers are more likely to get confused if there are an excessive number of labels, it is morally acceptable for food producers to sell genetically modified food without labeling it.
It is immoral and wrong to target customers who are lacking in knowledge. It is unethical because it may create a loss of business for the firm or manufacturer, it misleads people into purchasing something that isn’t completely what they are instructed to purchase, and it abuses one’s position of power.
Get people’s attention right away by beginning with a statement that has a hook. Provide a concise overview of the texts. • Explain what you are claiming. Check that you have restated the question or prompt. Include a subject phrase that summarizes both your argument and the reason you are supporting it.
A claim has to be debatable while yet being presented as a fact. It is not a personal opinion or sentiment; rather, it is something that may be debated with investigation and facts. Your writing’s purpose, its direction, and its scope may all be defined by a claim. A strong claim is one that is both particular and that states a well-defined reasoning.
A document’s first paragraph is the most common location for an argumentative assertion to be introduced. When writing an introduction paragraph for an essay or another kind of document, a claim statement and a hook are often combined to produce the paragraph.
Targeting uninformed consumers may be considered ethical because of the educational aspect of the practice, which is considered beneficial; however, this practice is extremely unethical due to the fact that consumers have a right to know the nature of the products that are sold to them and because it may have an effect on the cultural beliefs that they hold. This indicates that businesses should make efforts to conduct their marketing in an ethical manner. They are able to educate customers about the things they are selling in order to prevent any negative impacts, such as infringing on cultural beliefs or social standards, which may be caused by the products.