Some people argue that it is unethical to target uninformed consumers because it takes advantage of them. Others argue that it is ethical to target uninformed consumers because it gives them the opportunity to learn about a product or service and make an informed decision.
The debate over whether or not it is ethical to target uninformed consumers is a heated one. On one side, you have those who argue that it is inherently wrong to take advantage of someone who doesn’t know any better.
On the other side, you have those who argue that everyone has a right to information and that giving people the opportunity to learn about a product or service before making a purchase is always a good thing.
What do you think? Is it ethical to target uninformed consumers?
Industries are yearning for new clients. Some businesses are prone to use improper methods to grab customers attention. Target marketing is one of them. This is when companies employ advertisements and marketing to entice customers while correctly targeting their clients to sell their products.
However, not all sectors utilize ethical methods to attract clients. This begs the issue of whether firms should target uneducated customers.
Unfortunately, some organizations employ dishonest and manipulative techniques to achieve their sales goals. It’s even more sad that most consumers expect businesses to look out for their best interests. However, using marketing methods to target uneducated clients is neither immoral or deceptive.
One of the reasons is that most corporations and enterprises do research and analysis on their customers to determine the factors that influence a person’s decision to purchase a product (Graeff 643-667). These include issues such as cultural conventions, personal preferences, and regular orders, among others.
The corporation exposes its brand to new markets by targeting uneducated customers. This not only serves as a means of acquiring new clients, but also as an educational platform, since people are educated about the new product (Buehler and Schuett).
As the neighborhood becomes more educated, the firm will be able to attract more customers. Target marketing is also useful to a community. Can you envision launching a new product to the public? This would boost competition against competitors and existing established items, resulting in higher quality and reduced pricing.
A corporation is likely to benefit from targeted marketing. This is achieved because the corporation has an advantage in influencing the uneducated group via questioning, educating, persuading, and advertising (Fishman 23-25).
However, targeting an educated customer group may seem immoral. This is due to the possibility of interfering with their cultural ideas and social conventions. The items may not be appropriate for the group, and exposing them to the individuals may be incorrect.
Targeting uneducated customers is both immoral and unethical. It is immoral because it misleads people into purchasing something that isn’t exactly what they were promised, it may result in a loss of revenue for the firm or manufacturer, and it is an abusive power.
In most cases, an argumentative assertion will occur in the opening paragraph of a paper. To make the beginning paragraph of an essay or other work, the claim statement is frequently combined with a hook.
1. Introduce the problem.
2. Explain your perspective.
3. Explain your opponent’s perspective. Refute their points one-by-one as you go.
4. Present your evidence.
5. Conclude your argument.
https://bowie1983book.com/ will answer write an argumentative essay in which you state and defend a claim about whether it is ethical to target uninformed consumers